Editorial design system.
Editorial design system — Magazine-inspired editorial layout with refined serif typography, structured grids, and elegant reading experiences.
See it in context
The same design tokens applied across artifact kinds — a website, an app, a slide, a poster. Original mocks re-skinned with this system, not screenshots.
editorial.com
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A mock UI rendered with the Editorial design tokens — straight from its DESIGN.md.
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OpenDesignDESIGN.md
Design tokens
56 tokens conforming to the OpenDesign token contract — the same structured palette, type, spacing, and motion values your agent reads to theme any artifact.
Surface
-
--bg#fbf7f0 -
--surface#fffdf8 -
--surface-warm#f1e6d6
Text
-
--fg#1f1a16 -
--fg-2#4b4038 -
--muted#7d7168 -
--meta#9a5a2f
Border
-
--border#ded3c5 -
--border-soft#eee5da
Accent
-
--accent#9a5a2f -
--accent-on#ffffff -
--accent-hovercolor-mix(in oklab, var(--accent), black 8%) -
--accent-activecolor-mix(in oklab, var(--accent), black 14%)
Semantic
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--success#4f8a4f -
--warn#c9822f -
--danger#b33a3a
Typography
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--font-displayGeorgia, "Times New Roman", serif -
--font-body"Source Serif Pro", Georgia, serif -
--font-mono"IBM Plex Mono", ui-monospace, Menlo, monospace
Type scale
-
--text-xs12px -
--text-sm14px -
--text-base18px -
--text-lg21px -
--text-xl30px -
--text-2xl44px -
--text-3xl66px -
--text-4xl92px -
--leading-body1.65 -
--leading-tight1 -
--tracking-display-0.02em
Spacing
-
--space-14px -
--space-28px -
--space-312px -
--space-416px -
--space-520px -
--space-624px -
--space-832px -
--space-1248px -
--section-y-desktop112px -
--section-y-tablet80px -
--section-y-phone56px
Radius
-
--radius-sm4px -
--radius-md8px -
--radius-lg12px -
--radius-pill9999px
Elevation
-
--elev-flatnone -
--elev-ring0 0 0 1px var(--border) -
--elev-raised0 20px 50px rgba(31, 26, 22, 0.12)
Focus
-
--focus-ring0 0 0 4px rgba(154, 90, 47, 0.24)
Motion
-
--motion-fast180ms -
--motion-base280ms -
--ease-standardcubic-bezier(0.22, 1, 0.36, 1)
Layout
-
--container-max1120px -
--container-gutter-desktop36px -
--container-gutter-tablet24px -
--container-gutter-phone16px
Design System Inspired by Editorial
Category: Creative & Artistic Magazine-inspired editorial layout with refined serif typography, structured grids, and elegant reading experiences.
1. Visual Theme & Atmosphere
Magazine-inspired editorial layout with refined serif typography, structured grids, and elegant reading experiences.
- Visual style: modern, editorial
- Color stance: primary, secondary, neutral, success
- Design intent: Keep outputs recognizable to this style family while preserving usability and readability.
2. Color
- Primary:
#111111— Token from style foundations. - Secondary:
#F1F1F1— Token from style foundations. - Success:
#16A34A— Token from style foundations. - Warning:
#D97706— Token from style foundations. - Danger:
#DC2626— Token from style foundations. - Surface:
#FFFFFF— Token from style foundations. - Text:
#111827— Token from style foundations. - Neutral:
#FFFFFF— Derived from the surface token for official format compatibility.
- Favor Primary (#111111) for CTA emphasis.
- Use Surface (#FFFFFF) for large backgrounds and cards.
- Keep body copy on Text (#111827) for legibility.
3. Typography
- Scale: 14/16/18/24/32/40
- Families: primary=Gelasio, display=Gelasio, mono=Ubuntu Mono
- Weights: 100, 200, 300, 400, 500, 600, 700, 800, 900
- Headings should carry the style personality; body text should optimize scanability and contrast.
4. Spacing & Grid
- Spacing scale: 8pt baseline grid
- Keep vertical rhythm consistent across sections and components.
- Align columns and modules to a predictable grid; avoid ad-hoc offsets.
5. Layout & Composition
- Prefer clear content blocks with consistent internal padding.
- Keep hierarchy obvious: headline → support text → primary action.
- Use whitespace to separate concerns before adding borders or shadows.
6. Components
- Buttons: primary action uses
#111111; secondary actions stay neutral. - Inputs: strong focus-visible states, clear labels, and predictable error messaging.
- Cards/sections: use consistent radii, spacing, and elevation strategy across the page.
7. Motion & Interaction
- Use subtle transitions that emphasize Primary (#111111) as the interaction signal.
- Default to short, purposeful transitions (150–250ms) with stable easing.
- Ensure hover, focus-visible, active, disabled, and loading states are explicit.
8. Voice & Brand
- Tone should reflect the visual style: concise, confident, and product-specific.
- Keep microcopy action-oriented and avoid generic filler language.
- Preserve the style identity in headlines while keeping UI labels literal and clear.
9. Anti-patterns
- Do not introduce off-palette colors when an existing token can solve the problem.
- Do not flatten hierarchy by using the same type size/weight for all text.
- Do not add decorative effects that reduce readability or accessibility.
- Do not mix unrelated visual metaphors in the same interface.
Tags
design-systemfirst-partydesigncreative-artistic